Pacific Ocean SOGO, markets and so on resurgence general merchandise, many people go to them to be located in Beijing, Shanghai's chain store, looks like the Pacific Ocean, Taiwan has 5 shops, Chinese other areas: Beijing, places such as Shanghai also open have 9, from the store pattern, the goods places on is extremely similar, the management pattern is also same probably, the Taibei Shop's characteristic also lies in the international brand to be many, the local brand are few. Several other Department store situation is mostly the same except for minor differences, the children's clothing also has in some shops does not set up the exclusive agency, but appears by the counter form. But still could see each sign style to be very bright, has designed very carefully the counter image,homemade birthday gifts for kids, moreover the goods also little identical, basic are put out clothes not to look that the sign can also say the source.
In the recent several years, the children's clothing rises gradually in the entire clothing market's status, each brand's exclusive agency also assumes potential of the mushroom growth. But recently, reporter in Hubei Yichang peripheral small cities saw that by the feminine accessories, woman the underwear, each kind the shop front which maintains warmth the underwear and the children's clothing is composed rolls up, in does not have on the subject street, reporter enters in immediately this shop.
The shop front about 30 square meters, on the left side wall is hanging the feminine accessories probably, right side is woman the underwear, passes through the gate on the opposite wall and on the island shelf hangs 50 about children's clothing, shop boss Miss Li is telling reporter,homemade birthday gifts for kids, she very has wanted to open a children's clothing shop, but the brand children's clothing shop's investment is too big, the inferior brand profit is also too small, in addition the shop front locates the position will not be the people will go to the place which will frequently carry on the clothing to expend, will therefore sell the children's clothing is business which absolutely only will lose money. Reporter found that Miss Li one month-long income also about 1000 Yuan, can only maintain the livelihood.
Wants to open a children's clothing shop originally, instead caused in the shop the children's clothing to occupy an accessories position, this not greatly had the relations with the children's clothing profit, but this was not the decisive reason, mainly shop owner's idea question.
Regardless of the children's clothing or the male and female type clothing, may not mix up with other thing sells, particularly with the nature difference too big thing, mixes up is lets the human not trace the brains. Regarding this, grew new world planning department manager road sea gentleman to draw an analogy: Likely is puts the noodles and the chaos in the same place boils, that is eats the noodles or eats the chaos? Moreover the flavor has also given a very big discount. Also opens the palm of the hand to hit the human likely, appears very incapable, if had the subject, gathers the same place the strength, that effect is definitely dissimilar. Even if is must mix sells, is also must divide the region, for example thinks the child center, it has the very obvious line of goods division, for instance the middle course is a clothing, the cabinet is a baby carriage, on is the children's bed and so on, it also receives sells the field area size the influence, if the area above 500 square meters, might do this, but if below 100 square meters, appeared has been very disorderly,（Related Articlesbaby socks stay on The sex rebels against the fash）, will not have the brand support, the shop front not to have the development possibility.
Such mixes sells the shop, facilitates the opportunity which accidentally expends is quite many, but the long-term fixed customer will not have, according to people's expense psychology, today which already formed in the buyers' market, people's request will be also getting higher and higher, will pursue the specialized thing more and more, will buy the accessories to be able to go to the special accessories shop, will buy the underwear to be able to go to the special underwear shop, will therefore make the characteristic is seeks the development the way that must be taken, but this road will not be in the short time can be effective, will want to make the result, must have pays, does not give up the investment, will not understand the plan, will not have the very good marketing mentality isIncorrect. Likely Miss Li's shop front, also has the development possibility, its neighbor has this city biggest institution kindergarten, is breeding the very big opportunity, she may make by the young child, the children's clothing exclusive agency primarily, does not need the goods the scale to have high,homemade birthday gifts for kids, middle-grade is the best choice.
The children's clothing already became now in a market nova, it started to belong to her set of patterns gradually, and no longer was at one kind of attached position, it needed the independent facade, the independent sales channel, the independent marketing pattern, the renewal idea was at present the most major problem.
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